Fashion Media places Chanel’s ‘New Volume’ directly in front of consumers’ eyes
Primedia Unlimited’s subsidiary Fashion Media has initiated an advertising campaign within Red Square stores to engage women who enjoy the look of long lashes for Prestige Cosmetics’ new brand, Chanel New Volume.
“Effective and attention-grabbing window displays and beepers – both innovative Fashion Media advertising platforms – boasted larger-than-life creative showing just what the new product can do for its consumers’ eyes by increasing the length of their lashes,” says Fashion Media CEO, Sean Reed.
“The national advertising campaign was geared to generate awareness of the new product in-store, and to drive sales at the point of purchase,” he adds.
There’s no doubt that advertising creative must suit a media platform if it is to generate the awareness needed to meet client’s objectives.
“Consumers couldn’t miss this creative, both from outside and inside Red Square stores, which ensured a very successful campaign,” Reed confirms.