Fashion Media calls men in store to purchase Invictus
Paco Rabanne’s Invictus, a new fresh and sporty fragrance for men, selected Primedia Unlimited’s Fashion Media to generate brand awareness inside Edgars and Red Square stores across the country during a two-week advertising campaign.
Invictus, a Latin word meaning invincible, represents power, dynamism and energy, and the bottle is therefore shaped like a trophy.
“Fashion Media forms part of the brand’s multi-media advertising campaign which also includes TV, print and in-store advertising,” says Fashion Media’s Sean Read.
“The Fashion Media campaign focussed on window and sensomatic branding in both Edgars and Red Square stores generating awareness of the launch of the new brand and driving sales in-store,” he adds.